A bigger tool chest

Apparently world views come in triplets at the j-school.

I’ve often cited John Schneller’s theory of a journalist’s job to inform, empower, entertain.

Clyde Bentley shared his outlook in class the other day: head, heart and hip pocket.

For CB, engaging stories are a result of appealing to our readers’ intellect, emotions or finances.

This isn’t a debate so much as an addition to the toolbox. There’s enough fighting going on already (*cough* Congress).

Throw this little trident of advice in next to the screwdrivers and semicolons.

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