Flashback to sitting in an uncomfortable chair and trying not to break the lead in your shiny new mechanical pencil against the standardized test staring back at you.
Which of the following doesn’t belong?
A) CPR training
B) Getting slizzard
C) Disaster relief
D) Blood donation
Sure, the Red Cross does outstanding work in the communities they serve. Unfortunately, a social media slip-up caused a brief need to sound the tornado sirens and fire alarms.
“Ryan found two more 4 bottle packs of Dogfish Head’s Midas Touch beer…. when we drink we do it right #gettngslizzerd.”
Apparently she hadn’t quite mastered her Hootsuite, a social media dashboard application.
Her employer coyly responded:
“We’ve deleted the rogue tweet but rest assured the Red Cross is sober and we’ve confiscated the keys.”
A house-fire and a half extinguished with a humor and admission. Media companies have much to learn; the Red Cross comes to our aid once again.