The Face of social media

Gosh, I wanted to buy each of you a bungalow by the ocean, but I settled on another in a series of social media posts.

Hope you remembered me on your gift list.

TIME named Mark Zuckerberg as Person of the Year today. While I would have handed the nod to the Chilean miners (like 44 percent of the TODAY show audience), it’s also worth noting that the title isn’t bestowed upon the best person in the world.

Adolf Hitler won in 1938.

The definition for the award is as follows: “The person or persons who most affected the news and our lives, for good or for ill, and embodied what was important about the year, for better or for worse.”

On a side note: how stupid is TIME magazine?  This issue doesn’t come out until Friday, but the entire POTY package — photos, vids, essays, opinions, and the grandé feature itself — is online today.

This mishandling is worse than the Redskins’ botched snap on Sunday.  TIME preempted its own huge, multi-content piece. They scooped themselves.

Zuckerberg becomes a more rational choice when the numbers are rolled out, preferably on your FB newsfeed.  Pick a dozen people around the world?  One of them is on the blue and white.  A quarter of American page views stop by Zuck’s digital global village. Facebook speaks 75 languages.

As for the actual TIME content (which I won’t be paying for on Friday in hard copy), the feature is lengthy. It is worth an entire year, after all.

Pictures capture the company culture — more a mish-mash of college dorm styles than Silcon Valley suave — and the unique technology of the box-and-wire farm.

Richard Stengel’s opening essay finds hope and optimism in our growing collective culture…

“There is an erosion of trust in authority, a decentralizing of power and at the same time, perhaps, a greater faith in one another.”

…and a sense of wonder at Zuckerberg himself, writing that the founder is “both a product of his generation and an architect of it.”

Stengel’s explanation of the magazine’s choice serves as a wonderfully written, flowing beacon of exploration into the depths of a generation that will certainly bring down more than one “cultural anachronism” in 2011.

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