Brevity is the soul of wit

These days, even long-form journalism must be concise.  Cut out the extra words, our readers don’t have time for them, we hear as writers.

Schneller would sum it up with the one question our time-pressed readers need to know, “Why are you bothering me?”

The situation may be more… brief than we thought.

75.5 percent of people surveyed said they use just 1-10 iPad apps on a regular basis.

I concede that it is a bit of a long stretch to equate iPad app usage with the consumption of daily news or monthly magazines.  But I think we can agree that the Internet has fractured audiences, reduced large, homogenous segments, and factored in to the ever-quickening pace of the news cycle.

While there may not be a direct link or causation between app usage and news consumption, the thin, wispy trails of foreshadowing are present. People are exposed to plenty (too much?) of news and “news” in the 16-hour window of consciousness each day.

In a fight for attention spans longer than one mouse click, we must provide absolutely relevant content to our readership.

More on that topic for Friday.

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