Monthly Archives: November 2010

Imagine that

You can blame imagination. You can blame it for missing that key lecture point in class because you were doodling. You can blame the lack of it for the downfall of just about any business, including the journalism industry. One … Continue reading

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Zest: not just a body soap

I spent nearly 2.5 hours with a local band last week. ┬áThe guys were great, naturally had several fantastic (but unpublishable) stories, and I ended with pages upon pages of notes. Good stuff. Turns out the lead singer is originally … Continue reading

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Step 1: Admitting you have a problem

What is our problem? A few classes ago, I raised a concern to G.K. that it essentially doesn’t matter what new strategies and concepts people are trying so long as we don’t know journalism’s real problem. The marketing chair at … Continue reading

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Happy Thanksgiving!

Have some pie, and enjoy the day of thanks. Via someecards.

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Brevity is the soul of wit

These days, even long-form journalism must be concise. ┬áCut out the extra words, our readers don’t have time for them, we hear as writers. Schneller would sum it up with the one question our time-pressed readers need to know, “Why … Continue reading

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